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	POP Displays Corporate ID and Branding Directional and Instructional

Products

Studies by POPAI

"Point of Purchase Advertising International" reveals the following:

In store sales have increased as much as 65% when P.O.P materials are used.

Cost-per-thousand of P.O.P advertising is close to that of out-of-home advertising, or radio, which is about half the cost of TV advertising.

Motion displays averaged twice the sales gain of static displays (83% vs. 39%).

Store managers put 88% of motion displays into high traffic areas compared to 47% of non-motion displays.

Point-of-Purchase Displays

The importance of in-store promotions has never been greater. Why? Studies have shown that 70% of purchase decisions are made in-store! NthDegree’s Printed Illuminated Paper offers a powerful tool to differentiate your promotions and sell your brand. Because of the uniqueness of your PIP campaign, not only will you will achieve dominant floor or wall position at retail; it will fascinate, captivate and motivate your customers to respond.

NthDegree’s exclusive technology provides a cost effective solution to your POP signage, display and packaging needs. PIP is significantly less expensive than traditional lighted products (LED and Neon) is safe, reliable and long lasting. In aisles, at checkout, or wherever your strategy requires, utilizing PIP for your next campaign will lift your products above the in-store clutter of your competition.

Potential uses for PIP:

Countertop displays
Kiosks
Product display racks
Interactive displays
Tower and podium displays
End caps
Shelf talkers
Glorifiers
Slat Wall displays
Posters and banners
Product storage cartons
Fixtures